Adobe Training

We’ve already know that SMART goals are a way for businesses to evolve from the too vague or poorly framed goal-setting process they might be using. However, we use that method when designing our training so its current and uses relatable examples to the work place.

• S for Specific: this is the characteristic that narrows what needs to be done – every step necessary – to achieve the set goal. The more narrow the goal, the less chance for blockages and loss of progress along the way.

• M for Measurable: setting measurable sub-goals allows you to course-correct at any point, by evaluating the progress with facts and numbers. If you know for example what percentage open rate you need for your emails in a certain marketing campaign, you can check and remodel your strategy in due time and in a meaningful way so you can get the results and numbers you are striving for.

• A for Achievable: when goals are set reasonably and all additional steps are clear, goals are achieved much faster and with team motivation with due dates and transparent responsibility.

• R for Relevant: the goals should reflect and align with the goals of the company and it should be clear how they correspond to the long-term goals of the organization

• T for Time-Based: an end-date helps immensely with prioritization and clears away everything unrealistic – the set and clear time frame helps to apply the necessary effort at the right time